A QUALITATIVE ANALYSIS OF THE FACTORS INFLUENCING THE ADOPTION OF MOOC IN HIGHER EDUCATION

The purpose of this research is to highlight the factors influencing adoption MOOCs in Malaysian context. This qualitative study was designed using focus group discussions (FGs) with fifty postgraduate students from two Universities. thematic analysis revealed major themes, opportunities, and challenges. findings 12 sub-factors MOOCs, seven subfactors for opportunities MOOC, namely, improve higher education system, support lifelong learning, accessibility, interactivity, flexibility, individualized instructions, positive attitude toward MOOC. challenges included 5 sub-factors, lack openness feature, knowledge skills, poor technology infrastructure, low self-regulated learning instructor’ support. Such are important improving implementation system MOOC learners related stakeholders.